Methodology

Every number, and where it comes from.

Ganicly makes every number checkable: each one is either a reading of your public profile or arithmetic on a published range, and this page shows which is which.

What this page covers

Numbers with a public source
all of them
Third-party scores or estimates
none
Modelled or estimated figures
projections only
Guesses shown as data
none
Where it comes from

Where each number comes from

If a figure is not in this table, it is not on the site.

Every measured number, its type, source and how often it is read
NumberTypeBasisUpdated
Follower count, following, post countProfile readingThe public profile, read by username onlyOnce a day
Likes, comments, views per postProfile readingThe public post list, up to 24 recent postsEach scan, cached 6 h
Engagement rateComputedComputed by us from those posts, never a third-party scoreEach scan
Gained today, this week, this periodComputedThe difference between two daily readings of the follower countEvery dashboard load
Benchmark for your sizePublished tableA fixed table published below, per network and follower bandVersioned with the site
ProjectionsModelledArithmetic on the published plan range, held to the daily cap for the sizePer request
Formulas

The arithmetic, written out

  1. Engagement rate

    (average likes + average comments) ÷ followers × 100, across up to 24 recent public posts. Saves, shares and sends are not public, so they are not in it. A carousel counts once.

  2. Follower ratio

    followers ÷ following, rounded to one decimal. Nothing is inferred from it beyond what the page says: it is a signal a visitor reads in one second, not a quality score.

  3. Consistency

    100 − (standard deviation of likes ÷ average likes × 50), clamped between 10 and 100, over the sample. High means posts land in a tight band around your own average, not that they are good.

  4. Account score

    engagement × 0.35 + audience × 0.20 + growth potential × 0.20 + content × 0.25. Each part is bounded 0 to 100 and each is shown separately, because a single number hides which part is weak.

  5. Projection

    The midpoint of the plan's published monthly range, spread evenly over 30 days, then held to the daily ceiling for an account that size. No compounding is assumed and no virality is modelled.

  6. Daily cap

    60 a day under 1,000 followers, 100 to 10,000, 150 to 50,000, 200 above. The cap beats the plan: a small account on a big plan receives up to its daily cap, and the plan's guaranteed minimum is held to what that cap allows.

Benchmarks

The bands we judge a rate against

Engagement falls as an account grows, so a rate without a band is meaningless. These are the numbers the scan and the free tools use, per network.

Instagram: likes and comments per follower

FollowersTypical rate
Under 10,0002.6%
10,000 to 50,0001.2%
50,000 to 500,0001.1%
500,000 to 1M0.7%
1M and more0.6%

TikTok: likes and comments per view

FollowersTypical rate
Under 10,0008.1%
10,000 to 50,0008%
50,000 to 1M7.4%
1M and more7.6%

TikTok without view counts: likes and comments per follower

FollowersTypical rate
Under 1,00012%
1,000 to 10,0008%
10,000 to 100,0005%
100,000 to 1M3.5%
1M and more2.5%
Owner-only numbers

Private numbers, and what we show instead

Some numbers live only inside your own app insights. Rather than estimate them, the dashboard shows the closest public reading and says which one it is.

Where your followers live

Instagram and TikTok show this only inside the account owner's insights.

What you see insteadYour dashboard shows the countries you target, which is your own setting, and labels it as such.

How real an audience is

The full follower list is not public, so a percentage from outside would be a guess.

What you see insteadHow much a typical post is liked and commented against what accounts of the same size usually reach. Inactive and bot followers never engage. The follower ratio and how evenly posts land are shown for context.

Reach, impressions, saves and shares

These live in the app's insights and are visible to the owner only.

What you see insteadLikes, comments and views per post, the public part of the same picture. Your own insights add the rest.

Who unfollowed you

Not public either, on either network.

What you see insteadThe change for every day in your growth log, straight from your public profile, so nothing is smoothed over.

Corrections

Every number stays checkable

Your dashboard is always measured against the app itself, so you have a second opinion built in: open your profile and the two should agree. If they ever do not, the app wins and we want to hear about it. You will get a straight answer about what happened, from a person, rather than a figure that quietly changes overnight.

Two limits we publish rather than paper over: a scan waits its turn when the platform is busy, and a private profile stays private, exactly as it should. In both cases the screen tells you precisely that, so what you see is always a real reading or an honest explanation, never a zero dressed up as a measurement.

See it run on your own profile.

The free scan uses exactly the formulas on this page, on any public account. No card, no signup.

Scan my profile