Free Instagram audit for public profiles.
An Instagram audit reviews your account's engagement and content to find what works and what needs attention. This free scan checks your public profile and up to 24 recent posts, then highlights your strongest content and next steps.
- Instagram and TikTok
- Up to 24 recent posts
- Public data only
Six checks in your Instagram audit
- 01
How can I perform a free Instagram audit?
Choose Instagram, enter a public username and scan without logging in. The report checks up to 24 recent posts for engagement, cadence, strong and weak posts, and recurring hashtags.
- 02
Check your posting cadence
See posts per week, days since your last post and your strongest weekday by average likes and comments. Pinned posts are excluded from the rhythm calculation so older featured content does not distort your schedule.
- 03
Put your audience numbers in context
Your follower ratio is followers divided by following. Read it alongside engagement rather than treating a large follower count as the whole story.
- 04
Compare your strongest and weakest posts
Review the top three and weakest three posts, alongside up to six recent posts. Compare their subjects, formats and openings to choose what to repeat or change.
- 05
Review your recurring hashtags
See which hashtags appear most often in the sample, excluding sponsored posts. Check whether those recurring topics still describe the content and audience you want.
- 06
Compare the plan paces
See followers added over 30, 60 or 90 days at the Core, Elite and Pro pace. Each calculation uses the plan midpoint or your account's daily limit multiplied by 30, whichever is lower.
Example report: read the score in context
This made-up sample account shows how the numbers fit together. Its component scores are illustrative, not a customer result.
- Followers / following
- a 2:1 follower ratio2,000 / 1,000
- Average likes / comments
- 40 likes + 10 comments per post
- Instagram engagement rate
- 2.5%(40 + 10) / 2,000 × 100
- Engagement component
- 28 points80 × 35%
- Audience component
- 10 points50 × 20%
- Growth potential component
- 12 points60 × 20%
- Content component
- 17.5 points70 × 25%
How to do an Instagram audit step by step
Start with the report, then make one decision from each check. The goal is a short action list you can use when planning content.
Check engagement against account size.
On Instagram, average likes plus average comments divided by followers gives the engagement rate.
Review audience context.
Read the follower ratio alongside engagement, not as proof of who follows the account.
Check cadence.
Note posts per week and days since the last post, then choose a schedule you can maintain.
Compare strong and weak posts.
Look for differences in subject, format and opening before planning another post.
Review recurring hashtags.
Keep the ones that describe your current content and intended audience.
Choose your next step.
Adjust your content plan, or explore Instagram plans to reach real followers matched to your niche, countries and target accounts.
What is an Instagram audit?
An Instagram audit reviews an account's engagement, posting rhythm and content to identify what works and what needs attention. Ganicly's report brings those checks together with a follower ratio, recurring hashtags and an account score. Start with the individual results, then use the score as a summary.
How do I get my Instagram audit?
Choose Instagram in the form, enter your public username and select Scan profile. Your report includes engagement against an account-size benchmark, posting rhythm, recent posts, recurring hashtags and plan-pace calculations. Read the insights first, then compare your strongest and weakest posts for a concrete content decision.
Can ChatGPT do an Instagram audit?
For an audit with ChatGPT, paste in this report and ask for a checklist of next steps. The public-profile analysis on this page comes from Ganicly's scan, not a chat. Keep any recommendations tied to the actual engagement, cadence and post results rather than assumptions about the account.
Can I check who stalks my Instagram?
No, this audit cannot show who looks at your Instagram profile. It analyzes public profile counts and recent posts, including likes and comments. Use it to review content performance and posting rhythm, not to identify profile visitors or infer who repeatedly checks your account.
What is the 5-3-1 rule for Instagram?
The 5-3-1 rule is not part of Ganicly's Instagram audit score. This report scores engagement, audience, growth potential and content using public profile and post data. For a practical action list, work through the audit checklist and choose changes based on your own results.
Is the professional dashboard on Instagram accurate?
Compare the measurement basis and included posts when checking your professional dashboard against this scan. Ganicly uses public profile data and up to 24 recent posts, so its report covers a specific sample rather than your full account activity. Matching those details makes the comparison more useful.
How many followers on Instagram do you need to make money each month?
This audit does not set a follower threshold for income. It shows engagement against account size and audience context, which help you assess response and fit rather than earnings. Use those results to choose content topics and define the audience you want to reach.
How can I perform a free Instagram audit?
Enter a public Instagram username in the form and select Scan profile. Start with engagement against the size benchmark, then review your follower ratio, posting rhythm, strong and weak posts, and recurring hashtags. Finish by choosing a specific content change rather than chasing the overall score.
Does it work on private accounts?
Private accounts return profile counts, but their posts are unavailable for analysis. That leaves post-based engagement, cadence and content comparisons empty. Use a public profile for the full audit. You can also scan another public account to review its engagement, rhythm and recent content.
How often can I scan?
You can scan again, but a username's results are reused for up to 6 hours. The free tools and full scan share the same profile check, so using both during that window shows the same numbers. Each result is a single check; the free scan keeps no visitor history.
Does the audit work on TikTok?
Yes, the scan also analyzes public TikTok profiles and recent videos. TikTok engagement uses likes plus comments per view when at least 3 posts have view counts; otherwise it uses followers. Instagram engagement uses followers, so check the displayed basis before comparing the two networks.