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Tomas Brandt, Analytics writer

Analytics writer

Tomas Brandt

Tomas writes about the numbers behind an account: engagement rate, reach, and how the feed and Explore decide who sees a post. He reads public profile data the way our scan does, and his posts explain what a number means at a given account size before anyone draws conclusions from it. Every benchmark in his articles is checked before it goes live, and he says so when a figure is an estimate.

About Tomas Brandt

Tomas is Ganicly's analytics writer. He has worked with social media data since 2018, building reports for brand and creator accounts and explaining to their owners what the numbers actually say.

He reads public profile data the way our free scan does: follower count, engagement per post, posting rhythm and how results spread across posts. His articles put each number in the context of account size, because a rate that is weak at 900 followers can be strong at 300,000.

Every benchmark he uses is checked and dated in our records, and he keeps the site's benchmark bands consistent across the scan, the free tools and the methodology page.

Writes about

  • Engagement rate
  • Instagram algorithm
  • Reach and Explore
  • Benchmarks by account size
  • Public profile analytics
Engagement rate
How to calculate it, which formula fits Instagram and TikTok, and how to read it against the benchmark for your size.
The Instagram algorithm
How Feed, Stories, Reels, Explore and search rank posts, and which signals an account can influence.
Benchmarks by account size
Medians by follower tier, kept up to date and used the same way in every tool on the site.
Reading your scan
What each tile and score in the free scan means and what to do next with it.

Blog sections: Engagement, Algorithm and reach

6 articles